Clean Beauty Store
Working only with brands who have an unwavering commitment to ethical sourcing, purity and quality
Beauty Heroes currently holds the most rigorous ingredient standard in the industry, a responsibility they take very seriously.
The products they select to feature in their store and online space are formulated with the highest quality, mostly natural, organic, biodynamic and wild-harvested ingredients that have been ethically sourced by companies who care about your health and the health of our planet.
Their vetting process ensures only products of the highest integrity make the cut. Discover more about our Ingredient Standard.
Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Yet, Jeannie’s curation process is more than skin deep; she is passionate about championing progressive brands that make sustainability and waste reduction central to their business model.
Her mission is to connect us with beauty brands that are going from ‘green’ to ‘blue’, shining a spotlight on brands that are not just minimizing their environmental footprint, but actually leaving the planet better than they found it.