A luxuriously gentle cleansing shampoo for fine to medium hair.
A sulfate-free cleanser that delivers the look of vitality to your hair. Fortified with botanicals, like pumpkin seed oil, rooibos, goldenseal, wheatgrass, and cranberry seed oil, Pure Harmony, a gentle shampoo made with sustainably sourced ingredients, gives hair a look of body, vibrancy and shine without signs of residue or dryness and is ideal for all hair types.
Subtle Scents: Orange, tangerine
Who’s It For?
Product Type: Cleanser
Generally best suited for more fine, thin, light and oily hair types with straighter, more wavy or swavy curl pattern.
Also great for more thick, dense, coarse, thirsty, and porous hair types that have build-up or require more thorough cleansing.
How to Use It
Squeeze a small amount into your hands and gently emulsify into a light lather. Use your palms to evenly apply to soaking wet hair and scalp and massage evenly with your fingertips for at least 60 seconds. Rinse thoroughly and repeat as necessary.
What’s In It?
Water, Aqua- EAU, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Caprylyl/Capryl Glucoside, Glycerin, Sodium Chloride, Sodium Lauroyl Methyl Isethionate, Butyrosepermum Parkii (Shea Butter), Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Eucalyptus Globulus (Eucalyptus), Cucurbita Pepo (Pumpkin Seed Oil)*, Hydroxypropyltrimonium Honey, Hydrolyzed Quinoa, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Hydrolyzed Rice Protein, Guar Hydroxypropyltrimonium Chloride, Persea Gratissima (Avocado) Oil, Oryza Sativa (Rice) Bran Oil, Camellia Sinensis (Green Tea) Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract, Persea Gratissima (Avocado)* Fruit Extract, Mangifera Indica (Mango)* Fruit Extract
†A natural component of essential oils
In September of 2018, the Curly Connections community was 200 members strong, I did my very first intrview with Greg and Joanne, the founders of Innersense Organic Beauty.
In that interview we talked about what it means to be a company that does business for good.
What it takes to not just make an amazing product but to be sure that you aren’t unintentionally supporting injustices like child labor, slavery, non-living wages, plastic pollution, cross contamination and quality sacrifice. We talked about how it is just as difficult for a company to do better as it is for the consumer to live zero waste, reduce their energy consumption, and find safe products for their home. You have to look at every single product you buy and dollar you spend and who you are spending it with.
In both cases, you have to really want to do better and as many of you can attest to, it can be a LOT of work.
All these years later, Innersense is still doing it. They aren’t doing some things to give back and do better, they are doing all the things.
Since this time Innersense has:
- Transitioned to 80% post consumer recycled bottles for the plastic containing their products. All of the shipping packaging used is recyclable paper and corrugated “Gemini” wrap, including the tape. They’ve also started favoring ground shipping over air for domestic parcels to reduce their carbon footprint even farther.
- Committed to paying 100% of their employees are paid a living wage of at least 75% above the California Minimum Wage, plus all part-time and full-time employees receive monetary bonuses at the end of the year.
- They are working with Plastic Bank to reclaim over 5 years worth of plastic that they’ve made and have pledged to collect 150% of their annual plastic output going foreward.
- They joined Counter Coalition, a collective of like-minded businesses in the personal-care and beauty industries that are eager to see, and help to campaign for, more health-protective laws passed in Washington, DC.
- They’ve donated at least 1% of their annual gross sales to environmental nonprofits such as the Breast Cancer Prevention Partners, Women’s Voices for the Earth, California Coastkeeper Alliance, and others. as part of their commitment to 1% for the Planet.
- They gave over $500,000 to stylists int heir network to support their businesses through the current Corona Virus Pandemic.
- They have earned respected partnerships with Leaping Bunny, Think Dirty, MADE SAFE, Truth in Labeling Campaign and the Monterey Bay Area Green Business Program, Lipstick Angels, Williams Syndrome Association, and now, B Corp U.S. & Canada.
They’ve done all this while exploding their business, building a network of hundreds of hair stylists, and launching 5 new products!
I don’t just love Innersense because their products give me great results. I don’t just love them because they use safe ingredients. I love them because they are creating the best company in the world.