Product: Innersense Serenity Smoothing Cream

Innersense


Serenity Smoothing Cream

The smoothest, most lightweight cream you’ve ever seen.

Sure, it’s called a blow out cream, but In the curly hair world I think you will find this product stands its ground. Vitamin-rich avocado and coconut oils smooth the cuticle to reduce frizz while baobab and frangipani help lock moisture into the hair shaft and provide heat protection, making this cream one of the most unique and versatile styling products I have ever seen.

Subtle Scents: Citrus, floral

Solubility
Ingredients Safety
Ingredients Sourcing
Packaging
Environmental Consideration

Over

4.6

Who’s It For?

Product Type: Styler; Filler & Sealer

This product is great for all hair types, and functions well as both a filler and a sealer.

It’s light enough to effectively lock in curl on even the finest, thinnest hair types without weighing it down, and strong enough to help even the most coarse, damaged hair hold onto hydration longer.

How to Use It

Rake, squeeze, scrunch, glaze, rope, press, use it first, use it last, I honestly have had results with this products with dozens of application strategies. This one creates the ultimate playing field.

What’s In It?

water, cetearyl alcohol, behentrimonium chloride, glycerin, cetyl alcohol, cocos nucifera (coconut) oil, helianthus annuus (sunflower) seed oil, persea gratissima (avocado) oil, sodium gluconate, mangifera indica (mango) seed butter, plumeria acutifolia flower extract, potassium sorbate, sodium levulinate, hydrolyzed adansonia digitata seed extract, hydrolyzed rice protein, hydrolyzed quinoa, caprylic/capric triglyceride, citrus aurantium dulcis (orange) peel oil expressed, eucalyptus globulus leaf oil, equisetum arvense extract, cananga odorata flower oil, citric acid, sodium benzoate, benzyl alcohol, benzyl benzoate†, limonene†

*Certified Organic
†A natural component of essential oils

About Innersense

In September of 2018, the Curly Connections community was 200 members strong, I did my very first intrview with Greg and Joanne, the founders of Innersense Organic Beauty.

In that interview we talked about what it means to be a company that does business for good.
What it takes to not just make an amazing product but to be sure that you aren’t unintentionally supporting injustices like child labor, slavery, non-living wages, plastic pollution, cross contamination and quality sacrifice. We talked about how it is just as difficult for a company to do better as it is for the consumer to live zero waste, reduce their energy consumption, and find safe products for their home. You have to look at every single product you buy and dollar you spend and who you are spending it with.

In both cases, you have to really want to do better and as many of you can attest to, it can be a LOT of work.

All these years later, Innersense is still doing it. They aren’t doing some things to give back and do better, they are doing all the things.

Since this time Innersense has:

  • Transitioned to 80% post consumer recycled bottles for the plastic containing their products. All of the shipping packaging used is recyclable paper and corrugated “Gemini” wrap, including the tape. They’ve also started favoring ground shipping over air for domestic parcels to reduce their carbon footprint even farther.
  • Committed to paying 100% of their employees are paid a living wage of at least 75% above the California Minimum Wage, plus all part-time and full-time employees receive monetary bonuses at the end of the year.
  • They are working with Plastic Bank to reclaim over 5 years worth of plastic that they’ve made and have pledged to collect 150% of their annual plastic output going foreward.
  • They joined Counter Coalition, a collective of like-minded businesses in the personal-care and beauty industries that are eager to see, and help to campaign for, more health-protective laws passed in Washington, DC.
  • They’ve donated at least 1% of their annual gross sales to environmental nonprofits such as the Breast Cancer Prevention PartnersWomen’s Voices for the EarthCalifornia Coastkeeper Alliance, and others. as part of their commitment to 1% for the Planet.
  • They gave over $500,000 to stylists int heir network to support their businesses through the current Corona Virus Pandemic.
  • They have earned respected partnerships with Leaping BunnyThink DirtyMADE SAFETruth in Labeling Campaign and the Monterey Bay Area Green Business ProgramLipstick AngelsWilliams Syndrome Association, and now, B Corp U.S. & Canada.

They’ve done all this while exploding their business, building a network of hundreds of hair stylists, and launching 5 new products!

I don’t just love Innersense because their products give me great results. I don’t just love them because they use safe ingredients. I love them because they are creating the best company in the world.

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