Sustainability

My Mission

Ex-product addict and mass consumer connoisseur gone homesteader, van lifer and minimalist on a mission to simplify the process of living more sustainably. This is simple, they just don’t want you to believe that it is.

Have you noticed that most things in life, from our food to our dishwasher, have become more affordable over time? Have you also noticed that everything breaks so much faster?? A vintage stovetop from the 1950s still works 70 years later but your high end Electrolux range stove kicks the bed in 10 years or less and can’t be fixed.

It’s intentional.

The idea is to keep us consuming. All of our products are given a reduced upfront cost but only half of the functional lifespan. In the long run we spend more the same exact result and they make more profit, plus there’s more waste. It helps big business profits and your countries Gross Domestic Product (GPD – a standard measure of governmental success).

I believe in teaching you how to slow down and use what you have. How to look at a product and know that it’s worthy of being in your home. That it’s safe, that it works, that it’s not wasteful, and most importantly that is comes from a company that stands for what’s right.

I know how to figure out you and your family’s expectations and help you find solutions that fit into your lifestyle.

Why You Can Trust Me:

• Bachelors in Industrial Engineer (i.e. professional problem solver)
• Masters in Business Administration & Entrepreneurship
• 20+ years of industry experience
• 10+ years of sustainable living
• Thousands of hours on research and peer review
• Coached over 200 sustainability clients
• I READ LABELS FOR YOU